AGUINAMAR
The sea of good,
the sea of easy
Angulas Aguinaga seeks to update Aguinamar, its brand of ready-to-eat products prepared from the sea. Its main objective is to give a more natural and fresh image to its product portfolio. To address this rebranding and packaging work, we focused on the premise of not confusing or misleading the consumer already conquered by the brand, while updating, cleaning and lightening its packaging to gain naturalness, freshness and spontaneity.
Everything looks the same but nothing is the same. A meticulous work of brand and packaging evolution supported by the brand asset and the architecture of the previous packaging. A renovation through graphic elements, typographies and a refined photographic work focused on showing all the freshness and appetite of the product.
Client
Angulas Aguinaga
Sector
Food
Date
2021
AGUINAMAR
The sea of good,
the sea of easy
Angulas Aguinaga seeks to update Aguinamar, its brand of ready-to-eat products prepared from the sea. Its main objective is to give a more natural and fresh image to its product portfolio. To address this rebranding and packaging work, we focused on the premise of not confusing or misleading the consumer already conquered by the brand, while updating, cleaning and lightening its packaging to gain naturalness, freshness and spontaneity.
Everything looks the same but nothing is the same. A meticulous work of brand and packaging evolution supported by the brand asset and the architecture of the previous packaging. A renovation through graphic elements, typographies and a refined photographic work focused on showing all the freshness and appetite of the product.
Client
Angulas Aguinaga
Sector
Food
Date
2021
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