CACAOLAT-BAQUÉ
Chocolate shake in a capsule
In 1933 Cacaolat created the world’s first bottled cocoa milkshake. Since then, its secret formula has remained unchanged, passing from generation to generation. And ninety years later, after its collaboration with Cafés Baqué, it manages to enter a new category and tackle a completely new format for the brand: capsules compatible with the Nescafé Dolce Gusto system.
For the launch of this innovation, we were commissioned to design the packaging, which had to, on the one hand, maintain the assets of the Cacaolat brand (color, logo and typography) and, on the other hand, connect with the format’s own codes. The result is a presentation that transports the consumer to the moment of enjoyment of this drink with its unmistakable texture, body and flavor.
The convenience of the capsule format has won over new consumers who can enjoy a delicious cup of hot cocoa milk prepared quickly and easily.
Client
Baqué-Cacaolat
Cliente
Baqué-Cacaolat
Work
Packaging
Date
2022
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CACAOLAT-BAQUÉ
Chocolate shake in a capsule
In 1933 Cacaolat created the world’s first bottled cocoa milkshake. Since then, its secret formula has remained unchanged, passing from generation to generation. And ninety years later, after its collaboration with Cafés Baqué, it manages to enter a new category and tackle a completely new format for the brand: capsules compatible with the Nescafé Dolce Gusto system.
For the launch of this innovation, we were commissioned to design the packaging, which had to, on the one hand, maintain the assets of the Cacaolat brand (color, logo and typography) and, on the other hand, connect with the format’s own codes. The result is a presentation that transports the consumer to the moment of enjoyment of this drink with its unmistakable texture, body and flavor.
The convenience of the capsule format has won over new consumers who can enjoy a delicious cup of hot cocoa milk prepared quickly and easily.
Cliente
Baqué-Cacaolat
Work
Packaging
Date
2022
Sector
Beverages
