Cafés Baqué has withdrawn its classic aluminum capsules to launch its new compostable capsules. An innovative solution that eliminates the impact of aluminum and plastic on our planet.
Under optimal conditions of temperature, humidity and oxygen, the capsules take three months to degrade completely without leaving any residue. So the communication line had to reflect this positive effect, in addition to highlighting the intensity of each coffee and showcasing the new capsule.

The visual key of the line are the numbers built with flowers and plant motifs that identify the intensity of the coffee. As well as a light background, far from the dark tones that are usually seen in the coffee line, on which stand out the different colors that identify the different varieties that make up the range of products.

Under the Ecofriendly denomination, the coffee brand promotes different changes in its processes and selection of materials that help to care for the environment.