YOUNG AND BEAUTIFOOD
Crazy chocolating
The Young and Beautifood brand was created with the aim of turning its products into gastronomic souvenirs for visitors to Spain. Therefore, both its branding and its packaging had to conquer at first sight… and then surprise with ingredients and products Made in Spain. Love at first sight for Food Lovers.
The demanding challenge of Young and Beautifood led us to combine in the design of its products an innovative proposal with gastronomy, art, local knowledge and a great sense of humor. This is how we managed to turn the different Y&B families into unique products, many of them handmade in different areas of Spain.
Product names and creative copys play an important role in the construction of the brand identity: Oink, Oink pork rinds; The Beautea seaweed teas, Oilé oils, Wanted pastries, Mrs. Bee honey or Pim, pam, plum jam, are some examples of this.
This range of souvenirs has been growing over the years and has won more than a dozen awards for its design from 2014 to 2018; even being sold in the store of the Guggenheim Museum Bilbao.
Cliente: Loving Lola
Sector: Food
Awards: D&Ad, Pentawards, Fab Awards, Vertex, Best Awards, Laus. 2014-2018
YOUNG AND BEAUTIFOOD
Crazy chocolating
The Young and Beautifood brand was created with the aim of turning its products into gastronomic souvenirs for visitors to Spain. Therefore, both its branding and its packaging had to conquer at first sight… and then surprise with ingredients and products Made in Spain. Love at first sight for Food Lovers.
The demanding challenge of Young and Beautifood led us to combine in the design of its products an innovative proposal with gastronomy, art, local knowledge and a great sense of humor. This is how we managed to turn the different Y&B families into unique products, many of them handmade in different areas of Spain.
Product names and creative copys play an important role in the construction of the brand identity: Oink, Oink pork rinds; The Beautea seaweed teas, Oilé oils, Wanted pastries, Mrs. Bee honey or Pim, pam, plum jam, are some examples of this.
This range of souvenirs has been growing over the years and has won more than a dozen awards for its design from 2014 to 2018; even being sold in the store of the Guggenheim Museum Bilbao.
Cliente: Loving Lola
Work: Naming, Branding & Packaging
Sector: Food
Awards: D&Ad, Pentawards, Fab Awards, Vertex, Best Awards, Laus. 2014-2018
