AVERY DENNISON
Build your brand.
Inspiring other brands to build on values through packaging. This is the idea behind Build your brand, the launch campaign for R Collection, Avery Dennison’s sustainable label range. Eight packaging concepts show brands how to become relevant and socially engaged.
Raising awareness of the need to preserve the seas and oceans, giving visibility to disadvantaged groups or fighting against intolerable attitudes and practices such as bullying are some of the causes selected for each concept. All the labels are made from fibres and organic waste that reduce the carbon footprint and help to significantly reduce the energy impact. It is the small gestures that make us achieve something really big. Build your brand is a call to do things differently. Thinking and finding a clear purpose is a mandatory challenge for brands today.
Client
Avery Dennison
Sector
Beverages
Awards
Pentawards 2021, Silver
AVERY DENNISON
Build your brand.
Inspiring other brands to build on values through packaging. This is the idea behind Build your brand, the launch campaign for R Collection, Avery Dennison’s sustainable label range. Eight packaging concepts show brands how to become relevant and socially engaged.
Raising awareness of the need to preserve the seas and oceans, giving visibility to disadvantaged groups or fighting against intolerable attitudes and practices such as bullying are some of the causes selected for each concept. All the labels are made from fibres and organic waste that reduce the carbon footprint and help to significantly reduce the energy impact. It is the small gestures that make us achieve something really big. Build your brand is a call to do things differently. Thinking and finding a clear purpose is a mandatory challenge for brands today.
Client
Avery Dennison
Sector
Beverages
Awards
Pentawards 2021, Silver
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