DONCEL
Spoonful of flavor
Renewing the image of the traditional desserts in earthenware jars of the dairy and dessert brand Doncel has led us to flee from traditional codes to take it to a younger world. With our proposal we managed to stand out in a shelf very saturated with information, photographs, calls and colors.
‘Spoonfuls of flavor’ is the concept that inspires the design line. The main side develops the brand asset and gives meaning to the concept. While the surprise is at the top of the packaging, where we show the product as if it were a trompe l’oeil: we see the inside and the contents of the jars. The photographs recreate the product with ornaments that dynamize the composition and help differentiate them. And the color stands out on the shelf and identifies each of the products in the family.
Client
Doncel Desserts
Sector
Dairy desserts
Awards
Best!n Food #22 Gold
DONCEL
Spoonful of flavor
Renewing the image of the traditional desserts in earthenware jars of the dairy and dessert brand Doncel has led us to flee from traditional codes to take it to a younger world. With our proposal we managed to stand out in a shelf very saturated with information, photographs, calls and colors.
‘Spoonfuls of flavor’ is the concept that inspires the design line. The main side develops the brand asset and gives meaning to the concept. While the surprise is at the top of the packaging, where we show the product as if it were a trompe l’oeil: we see the inside and the contents of the jars. The photographs recreate the product with ornaments that dynamize the composition and help differentiate them. And the color stands out on the shelf and identifies each of the products in the family.
Client
Doncel Desserts
Sector
Dairy Desserts
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