Eathica changes
the world
The first range of products that eathica wants to launch to the market is a collection of organic chocolates where the difference is the origin of each variety. For the design we were inspired by the endangered animals of each country of origin and developed a storytelling focused on the brand’s commitment to the environment and the action of local producers in the preservation of wildlife. Therefore, each variety of cocoa is starred by a different endangered animal. Graphically, the circle becomes a point of attention that warns about the danger of the disappearance of these species.
Client
Fundación Ideas
Work
Naming. Branding. Packaging.
Date
2021
Eathica changes
the world
The Ideas Foundation wants to create a transversal brand capable of transmitting the three pillars on which it is based: commitment to the environment, support for women producers and the transformation of consumption. We started the project working on a naming capable of responding to this need. Through a play on words, eathica was born, a name that reflects this feminine and committed universe, accompanied by a manifesto that reflects the brand’s philosophy: ethica changes the world.
The first range of products that eathica wants to launch to the market is a collection of organic chocolates where the difference is the origin of each variety. For the design we were inspired by the endangered animals of each country of origin and developed a storytelling focused on the brand’s commitment to the environment and the action of local producers in the preservation of wildlife. Therefore, each variety of cocoa is starred by a different endangered animal. Graphically, the circle becomes a point of attention that warns about the danger of the disappearance of these species.
Client
Fundación Ideas
Work
Naming. Branding. Packaging.
Date
2021
