EL CORTE INGLÉS SELECTION
Christmas Gourmet
Gourmet, contemporary and accessible. This is the visual identity of the new range of El Corte Inglés Selection Christmas ready meals. The design highlights the Christmas scenes seen from a modern point of view, close to haute cuisine.
The visual identity of the range, made up of 12 references, is articulated through a solid architecture based on two elements. On the one hand, the graphic structure created for the Selection sub-brand, with a transversal band that divides the pack into three parts and serves to organise the information (brand, denomination, attributes…) and on the other hand, the photographic design and art direction with a careful styling, composition and lighting work.
Client
El Corte Inglés
Sector
Food
EL CORTE INGLÉS SELECTION
Christmas Gourmet
Gourmet, contemporary and accessible. This is the visual identity of the new range of El Corte Inglés Selection Christmas ready meals. The design highlights the Christmas scenes seen from a modern point of view, close to haute cuisine.
The visual identity of the range, made up of 12 references, is articulated through a solid architecture based on two elements. On the one hand, the graphic structure created for the Selection sub-brand, with a transversal band that divides the pack into three parts and serves to organise the information (brand, denomination, attributes…) and on the other hand, the photographic design and art direction with a careful styling, composition and lighting work.
Client
El Corte Inglés
Sector
Food
Awards
Vertex Awards 2022, silver
Pentawards 2022, Silver
| Get in touch! |
