EL CORTE INGLÉS
Private label with
its own personality
Conceptualization and design of the Masterbrand for the new food brand El Corte Inglés. With the aim of repositioning and evolving the brand towards a more current, emotional and closer to the consumer communication, we designed a common brand structure and defined the photography and illustration styles, to provide each of the product categories with its own identity.
Each family develops its own storytelling while maintaining the brand identity. The aim is to generate new links with the customer and show closeness to today’s lifestyle, while reinforcing values such as quality and trust, inherent to the brand.
The new food brand of El Corte Inglés approaches the consumer with a new tone of voice consistent with the new brand positioning, using current stories with a touch of humor, which help to generate engagement with today’s consumer.
Client
El Corte Inglés
Work
Packaging
Date
2015/Actually
Sector
Food/Beverages
Awards
Vertex Awards 2017, Gold
Pentawards 2016, Bronze
EL CORTE INGLÉS
Private label with
its own personality
Conceptualization and design of the Masterbrand for the new food brand El Corte Inglés. With the aim of repositioning and evolving the brand towards a more current, emotional and closer to the consumer communication, we designed a common brand structure and defined the photography and illustration styles, to provide each of the product categories with its own identity.
Each family develops its own storytelling while maintaining the brand identity. The aim is to generate new links with the customer and show closeness to today’s lifestyle, while reinforcing values such as quality and trust, inherent to the brand.
The new food brand of El Corte Inglés approaches the consumer with a new tone of voice consistent with the new brand positioning, using current stories with a touch of humor, which help to generate engagement with today’s consumer.
Client
El Corte Inglés
Work
Packaging
Date
2015/Actually
Sector
Food/Beverages
Awards
Vertex Awards 2017, Gold
Pentawards 2016, Bronze
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