EL CORTE INGLÉS

Private label with
its own personality

Conceptualization and design of the Masterbrand for the new food brand El Corte Inglés. With the aim of repositioning and evolving the brand towards a more current, emotional and closer to the consumer communication, we designed a common brand structure and defined the photography and illustration styles, to provide each of the product categories with its own identity.
Each family develops its own storytelling while maintaining the brand identity. The aim is to generate new links with the customer and show closeness to today’s lifestyle, while reinforcing values such as quality and trust, inherent to the brand. The new food brand of El Corte Inglés approaches the consumer with a new tone of voice consistent with the new brand positioning, using current stories with a touch of humor, which help to generate engagement with today’s consumer.

Client
El Corte Inglés

Work
Packaging

Date
2015/Actually

Sector
Food/Beverages

Awards
Gold Vertex Awards 2017
Pentawards Bronce 2016

EL CORTE INGLÉS

Private label with
its own personality

Conceptualization and design of the Masterbrand for the new food brand El Corte Inglés. With the aim of repositioning and evolving the brand towards a more current, emotional and closer to the consumer communication, we designed a common brand structure and defined the photography and illustration styles, to provide each of the product categories with its own identity.

Each family develops its own storytelling while maintaining the brand identity. The aim is to generate new links with the customer and show closeness to today’s lifestyle, while reinforcing values such as quality and trust, inherent to the brand.
The new food brand of El Corte Inglés approaches the consumer with a new tone of voice consistent with the new brand positioning, using current stories with a touch of humor, which help to generate engagement with today’s consumer.

Client
El Corte Inglés

Work
Packaging

Date
2015/Actually

Sector
Food/Beverages

Awards
Gold Vertex Awards 2017
Pentawards Bronce 2016