AVERY DENNISON
Mirror, mirror
To build the concept of the ‘Mirror, mirror’ perfume, we were inspired by the fairy tale of Snow White. In a society where so much value is placed on the external image, Mirror mirror reminds us of the importance of cultivating inner beauty. Snow White is the protagonist of this perfume that highlights the value of uniqueness. Rethinking. Kindness, empathy, sincerity and love are the values that define true beauty. You will find it if you look inside yourself. True beauty is beyond the reflection of a mirror.
In a world where outward appearance, social media, image etc. reigns supreme, ‘Mirror Mirror’ wants you to look beyond and admire your personality and spiritual side. Behind a face, behind every body there is a person with an inner world.
The ‘Mirror, mirror’ packaging seeks participation and proposes a game that enhances the user experience. It invites you to blow on its mirror label to discover the hidden message. This effect has been achieved by using a reflective material that interacts with the change in temperature and humidity. «Mirror mirror, mirror mirror on the wall, who is now the prettiest of them all?».
‘Mirror mirror’ is part of the ‘Once upon a time’ project that seeks to inspire brands through technical innovation and social commitment, launching a message of authenticity and personal pride.
Once upon a time… a better world.
Learn more: www.onceuponatime-beauty.com
Client
Avery Dennison
Work
Branding & Packaging
Awards
Bronze Pentawards 2023
Sector
Beauty
AVERY DENNISON
Mirror, mirror
To build the concept of the ‘Mirror, mirror’ perfume, we were inspired by the fairy tale of Snow White. In a society where so much value is placed on the external image, Mirror mirror reminds us of the importance of cultivating inner beauty. Snow White is the protagonist of this perfume that highlights the value of uniqueness. Rethinking. Kindness, empathy, sincerity and love are the values that define true beauty. You will find it if you look inside yourself. True beauty is beyond the reflection of a mirror.
In a world where outward appearance, social media, image etc. reigns supreme, ‘Mirror Mirror’ wants you to look beyond and admire your personality and spiritual side. Behind a face, behind every body there is a person with an inner world.
The ‘Mirror, mirror’ packaging seeks participation and proposes a game that enhances the user experience. It invites you to blow on its mirror label to discover the hidden message. This effect has been achieved by using a reflective material that interacts with the change in temperature and humidity. «Mirror mirror, mirror mirror on the wall, who is now the prettiest of them all?».
‘Mirror mirror’ is part of the ‘Once upon a time’ project that seeks to inspire brands through technical innovation and social commitment, launching a message of authenticity and personal pride.
Once upon a time… a better world.
Cliente
Avery Dennison
Work
Branding & Packaging
Sector
Beauty
Awards
Bronze Pentawards 2023
Learn more: www.onceuponatime-beauty.com
Once upon a time. beauty from a new point of view
Kindness, empathy, sincerity and love arethe values that define true beauty. You will find itif you look inside yourself. Real beauty lies beyond a mirror's reflection.
RETHINKING SNOW WHITE
