AVERY DENNISON
ONCE UPON A TIME
Avery Dennison, a multinational manufacturer of self-adhesive papers, wants to strengthen its presence in the cosmetics and beauty segment. With this objective, the client seeks to inspire brands, agencies and creatives with innovative proposals.
Once upon a time is the transversal concept that we developed to give meaning to a collection of product and packaging ideas that fulfills a double objective: on the one hand, it shows the possibilities of use and application of a multitude of materials; and on the other hand, it commits to society by launching messages of social content.
Under the slogan ‘Rethink your brand’, we updated ten famous children’s stories to give them a twist and bring them closer to today’s reality. The idea is to give them a vision according to the society we live in and to launch inspiring messages for the community.
Innovation and commitment are the backbone of each of the concepts. Innovation in new uses and application of materials. Commitment to the environment through the use of sustainable papers. Innovation by applying state-of-the-art techniques and finishes. Commitment to society by revising and launching messages that build a fairer and more egalitarian coexistence.
Honeysty, Love always wins, I’m pretty, Twelve o’clock, Mirror mirror … are some of the concepts that speak of RRSS, Body positive, empowerment, social coexistence, tolerance or uniqueness, and that invite us to reflect on a fairer and more egalitarian society.
This project has counted on the collaboration of Estal, Egisa, Amorim Top Series and Kurz. A cluster willing to innovate and work with the highest standards.
Once upon a time… a better world.
Client
Avery Dennison
Work
Branding & Packaging
Date
2023
Sector
Beauty
AVERY DENNISON
ONCE UPON A TIME
Under the slogan ‘Rethink your brand’, we updated ten famous children’s stories to give them a twist and bring them closer to today’s reality. The idea is to give them a vision according to the society we live in and to launch inspiring messages for the community.
Innovation and commitment are the backbone of each of the concepts. Innovation in new uses and application of materials. Commitment to the environment through the use of sustainable papers. Innovation by applying state-of-the-art techniques and finishes. Commitment to society by revising and launching messages that build a fairer and more egalitarian coexistence.
Honeysty, Love always wins, I’m pretty, Twelve o’clock, Mirror mirror … are some of the concepts that speak of RRSS, Body positive, empowerment, social coexistence, tolerance or uniqueness, and that invite us to reflect on a fairer and more egalitarian society.
This project has counted on the collaboration of Estal, Egisa, Amorim Top Series and Kurz. A cluster willing to innovate and work with the highest standards.
Once upon a time… a better world.
Client: Avery Dennison
Work: Branding & Packaging
Date: 2023
Sector: Beauty
Once upon a time. beauty from a new point of view
