GIORGIO’S RICETTA
Cocktails with a foodie's heart
Destiny Spirits launches a new concept that blends traditional Italian cuisine with classic cocktails. For the design of its visual identity and packaging, we drew inspiration from classic Italian food brands and the art nouveau style of Milan and Rome’s most historic cocktail bars, reviving old typefaces and glyphs. Its slogan, Real Food Cocktails, is a true statement of intent.
Giorgio’s Ricetta is a brand of classic, ready-to-drink cocktails with a foodie heart. Each bottle combines the origins and finest ingredients of Italian cuisine with all the expertise of bartenders and chefs. Our proposal highlights these ingredients and how easy they are to prepare. For the launch, we worked on two essential recipes: Negroni white truffle and Espresso Martini. Two cocktails that pay tribute to the white truffle of Tuscany and authentic Italian coffee from Tiestre.
Enjoying an authentic Italian experience, anywhere, has never been easier. Choose your Giorgio’s Ricetta cocktail, chill it, shake it, serve it in a glass or cup, as appropriate, and sit back to savor it. Let yourself be captivated by the “Dolce far niente.”
Client
Destiny Spirits
Work
Branding y packaging
Date
2024
Sector
Spirits
GIORGIO’S RICETTA
Cocktails with a foodie's heart
Destiny Spirits launches a new concept that blends traditional Italian cuisine with classic cocktails. For the design of its visual identity and packaging, we drew inspiration from classic Italian food brands and the art nouveau style of Milan and Rome’s most historic cocktail bars, reviving old typefaces and glyphs. Its slogan, Real Food Cocktails, is a true statement of intent.
Giorgio’s Ricetta is a brand of classic, ready-to-drink cocktails with a foodie heart. Each bottle combines the origins and finest ingredients of Italian cuisine with all the expertise of bartenders and chefs. Our proposal highlights these ingredients and how easy they are to prepare. For the launch, we worked on two essential recipes: Negroni white truffle and Espresso Martini. Two cocktails that pay tribute to the white truffle of Tuscany and authentic Italian coffee from Tiestre.
Enjoying an authentic Italian experience, anywhere, has never been easier. Choose your Giorgio’s Ricetta cocktail, chill it, shake it, serve it in a glass or cup, as appropriate, and sit back to savor it. Let yourself be captivated by the “Dolce far niente.”
Client: Destiny Spirits
Work: Branding y packaging
Date: 2024
Sector: Spirits
