TOPIN
For your
top salad
Branding and packaging for an innovation project of Angulas Aguinaga. A challenge that we addressed by focusing on highlighting the game that the naming itself offered us, combining typography and color in the words «top» and «in». Through this use of color we generated a fluid brand that changes chromatically with each product, becoming a powerful segmentation tool and a differential value of the brand.
The top salad with the most in toppings. That’s Topin. A solution to complete the simplest of salads and turn it into a round dish with protein, a touch of vegetables and a tasty dressing. Designed for a target audience looking for something quick and healthy to eat.
As the only element of communication with consumers, the packaging had to help explain this new product. So to achieve this, we defined a powerful architecture in which the product photo stands out as the protagonist of this packaging, in a still life of ingredients that looks like something out of a 17th century painting. Supported with copys and editorial style layout that bring the whole into the XXI century.
Client
Angulas Aguinaga
Date
2001
Sector
Food
TOPIN
For your
top salad
Branding and packaging for an innovation project of Angulas Aguinaga. A challenge that we addressed by focusing on highlighting the game that the naming itself offered us, combining typography and color in the words «top» and «in». Through this use of color we generated a fluid brand that changes chromatically with each product, becoming a powerful segmentation tool and a differential value of the brand.
The top salad with the most in toppings. That’s Topin. A solution to complete the simplest of salads and turn it into a round dish with protein, a touch of vegetables and a tasty dressing. Designed for a target audience looking for something quick and healthy to eat.
As the only element of communication with consumers, the packaging had to help explain this new product. So to achieve this, we defined a powerful architecture in which the product photo stands out as the protagonist of this packaging, in a still life of ingredients that looks like something out of a 17th century painting. Supported with copys and editorial style layout that bring the whole into the XXI century.
Client
Angulas Aguinaga
Date
2001
Sector
Food
