Viñas altas
One brand and several
Denomination of origin
Viñas Altas is the brand of the El Corte Inglés winery that encompasses a total of 9 Designation of Origin (D.O.). The reinterpretation of a classic icon such as the coat of arms serves as a starting point to create a brand that shows the balance between tradition and modernity. For each family we developed a concept under a common structure, with the aim of connecting with the consumer in a more emotional way.
The challenge of Viñas Altas is to show the balance between tradition and modernity by focusing on attributes such as authenticity and trust. Each of the nine lines helps to create a fresh and contemporary brand, capable of attracting attention with a narrative that communicates the uniqueness of each D.O. The design is complemented by the careful selection of materials and finishes that reinforce the identity of Viñas Altas.
Client
El Corte Inglés
Work
Branding y Packaging
Date
2015
Awards
Pentawards 2016 Bronze. Vertex Awards 2014 Gold. German Design Awards 2017. Special Nomination.
Viñas Altas
One brand and several
Denomination of origin
The challenge of Viñas Altas is to show the balance between tradition and modernity by focusing on attributes such as authenticity and trust. Each of the nine lines helps to create a fresh and contemporary brand, capable of attracting attention with a narrative that communicates the uniqueness of each D.O. The design is complemented by the careful selection of materials and finishes that reinforce the identity of Viñas Altas.
Client
El Corte Inglés
Work
Branding y Packaging
Date
2015
Awards
Pentawards 2016 Bronze. Vertex Awards 2014 Gold. German Design Awards 2017. Special Nomination.
D.O. RIOJA
D.O. RIAS BAIXAS
D.O. CARIÑENA
D.O. LA MANCHA
D.O. RUEDA
D.O. TORO
