ALFREDO´S
Todo por la pasta
Alfredo’s is a small chain of takeaway pasta restaurants that needed a restyling to tackle its expansion phase. Italian-American restaurants in New York inspired our visual identity proposal, for which we developed two powerful brand assets: lettering with vintage features and a bow tie as a symbol that helps us convey the idea of attention and service.
Colour is another feature that builds Alfredo’s personality and, together with the brand, it floods everything, adapting and enveloping every format: bags, boxes, sacks… The result is a 21st-century brand.The pasta bowl, the star product on the menu, becomes the central element of this identity and packaging project.
At Alfredo’s, customers personalise their bowl in three steps: they choose the pasta, mix it with the sauce and add their favourite topping. A simple formula that connects with an urban audience looking for a quick meal solution. Alfredo’s is willing to do anything to ensure you enjoy a good bowl of pasta.
Client
Alfredo’s pasta
Work
Branding and packaging
Date
2024
Sector
Delivery
Awards
Bronze Vertex Awards 2025
ALFREDO´S
Todo por la pasta
Alfredo’s is a small chain of takeaway pasta restaurants that needed a restyling to tackle its expansion phase. Italian-American restaurants in New York inspired our visual identity proposal, for which we developed two powerful brand assets: lettering with vintage features and a bow tie as a symbol that helps us convey the idea of attention and service.
Colour is another feature that builds Alfredo’s personality and, together with the brand, it floods everything, adapting and enveloping every format: bags, boxes, sacks… The result is a 21st-century brand.The pasta bowl, the star product on the menu, becomes the central element of this identity and packaging project.
At Alfredo’s, customers personalise their bowl in three steps: they choose the pasta, mix it with the sauce and add their favourite topping. A simple formula that connects with an urban audience looking for a quick meal solution. Alfredo’s is willing to do anything to ensure you enjoy a good bowl of pasta.
Client
Alfredo’s pasta
Work
Branding and packaging
Date
2024
Sector
Delivery
Awards
Bronze Vertex Awards 2025
