BON FROMAGE
Say
Cheeese!
The gourmet shop Bon Fromage is looking to orientate its business towards ecommerce, update its brand and improve the packaging of its star product: cheese selections to share. The goal is to enhance the value of this product and offer a differentiating solution in the market. The shape of the cheeses and their portioning were the starting point for the development of its branding and packaging.
The combination and the sum of the different pieces that form a board inspires the packaging concept, which proposes a print that becomes a powerful ‘visual key’ of the brand. From this, a multitude of brand supports such as bags, stickers and wrapping are developed. The solution mixes natural and austere materials such as kraft cardboard, with luxurious finishes such as stamping to achieve the premium and differentiating effect sought by the brand.
Client
Bon Fromage
Sector
Cheese
Awards
Arca 2020.
Latampack 2020.
Pentaward 2019, Silver
BON FROMAGE
Say
Cheeese!
The gourmet shop Bon Fromage is looking to orientate its business towards ecommerce, update its brand and improve the packaging of its star product: cheese selections to share. The goal is to enhance the value of this product and offer a differentiating solution in the market. The shape of the cheeses and their portioning were the starting point for the development of its branding and packaging.
The combination and the sum of the different pieces that form a board inspires the packaging concept, which proposes a print that becomes a powerful ‘visual key’ of the brand. From this, a multitude of brand supports such as bags, stickers and wrapping are developed. The solution mixes natural and austere materials such as kraft cardboard, with luxurious finishes such as stamping to achieve the premium and differentiating effect sought by the brand.
Client
Bon Fromage
Sector
Cheese
Awards
Arca 2020.
Latampack 2020.
Pentaward 2019, Silver
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