The century-old family business Cafés Baqué continues to innovate to offer its customers the best coffee and a comfortable experience with its capsules compatible with the Nescafé Dolce Gusto system. The update of its range gave us the perfect opportunity to redesign its packaging in order to attract and assist consumers during the purchasing process. To achieve this, we defined a graphic architecture that not only clarifies all the varieties, intensities, and types of coffee available, but also makes Baqué stand out from its competitors on the shelves.