CHEESE ME NOW
Ready, steady…yum!
Mac and cheese is one of the most popular dishes in American culture. Zebra Market, a Spanish startup, commissioned us to create the brand, identity, and packaging to introduce its product inspired by this recipe, which can be prepared in just a few minutes, to the Spanish market.
The target is people who have tried this dish while traveling in the USA, attracted by how easy and quick it is to prepare. So when coming up with the name, we wanted it to connect easily. Cheese me Now! seeks to engage the consumer, grab their attention, and provoke them. The project uses direct, playful, and sexy language. The product image is appetizing and sensual, with hot, melted, and dripping cheese.
The Mac and Cheese recipe is very simple: cook the pasta, add a little butter and milk, and mix it all together with a delicious combination of cheeses. In just 10 minutes, the dish is ready to eat and share with whoever you want.
The different sides of the packaging are designed to facilitate navigation and help consumers with clear preparation instructions that cover the entire back of the package.
Cheese me now! is sexy, tasty, easy, and fast. Ready, steady… Yum!
Client: Zebra Market
Work: Naming, branding y packaging
Date: 2025
Sector
Food
CHEESE ME NOW
Ready, steady…yum!
Mac and cheese is one of the most popular dishes in American culture. Zebra Market, a Spanish startup, commissioned us to create the brand, identity, and packaging to introduce its product inspired by this recipe, which can be prepared in just a few minutes, to the Spanish market.
The target is people who have tried this dish while traveling in the USA, attracted by how easy and quick it is to prepare. So when coming up with the name, we wanted it to connect easily. Cheese me Now! seeks to engage the consumer, grab their attention, and provoke them. The project uses direct, playful, and sexy language. The product image is appetizing and sensual, with hot, melted, and dripping cheese.
The Mac and Cheese recipe is very simple: cook the pasta, add a little butter and milk, and mix it all together with a delicious combination of cheeses. In just 10 minutes, the dish is ready to eat and share with whoever you want.
The different sides of the packaging are designed to facilitate navigation and help consumers with clear preparation instructions that cover the entire back of the package.
Cheese me now! is sexy, tasty, easy, and fast. Ready, steady… Yum!
Client: Zebra Market
Work: Naming, branding y packaging
Date: 2025
Sector: Food
