Royal, a Spanish brand over 170 years old, specialized in seafood products and well established in the Spanish market, launches in the French market one of the most popular products in French cuisine: mussels. The main objective for this stage of diversification and internationalization of the brand was to communicate its experience and know-how since 1853. From this premise, we designed a new brand block: Royal est 1853, which integrates the value of its heritage and a packaging architecture that helps navigation and highlights the product’s appetite.