El Corte Inglés Selection
Freshly brewed coffee and fresh flowers
‘El Corte Inglés’ wants to expand its Selection product portfolio with the addition of the new collection of whole bean and ground coffees.
The project must meet a double objective: on the one hand, it is essential to maintain the visual architecture that gives coherence to the whole Selection positioning and builds an important brand asset that makes it very recognizable on the shelf; and on the other hand, the new range of coffees must develop its own attractive and different narrative that differentiates it from the rest of the competitors.
Client
El Corte Inglés Selection
Work
Branding & Packaging
Date
2023
Sector
Food
EL CORTE INGLÉS SELECTION
Freshly brewed coffee and fresh flowers
‘El Corte Inglés’ wants to expand its Selection product portfolio with the addition of the new collection of whole bean and ground coffees.
The project must meet a double objective: on the one hand, it is essential to maintain the visual architecture that gives coherence to the whole Selection positioning and builds an important brand asset that makes it very recognizable on the shelf; and on the other hand, the new range of coffees must develop its own attractive and different narrative that differentiates it from the rest of the competitors.
The inspiration for the project comes from associating our product with that weekend moment, when we go out for a coffee, buy some flowers at a kiosk and read the newspaper on a terrace. Undoubtedly, a combination that brings a smile to our face just by remembering it.
Client
El Corte Inglés Selection
Work
Branding & Packaging
Date
2023
Sector
Food
