MAKE A MARK
Gin Watcher
Gin Watcher is a concept designed for Make a Mark. A pioneering innovation program led by Avery Dennison, Kurz and Estal that aims to create an inspirational platform for the Wine&Spirits category. The idea behind Gin Watcher is to help people drink in moderation. We decided to turn the message on its head and create a didactic and responsible concept that would bring an unexpected additional value.
As the gin is poured, a float inside the bottle lowers and marks on the gauge the amount of drink consumed. Gin Watcher presents the bottle, Philos de Estal, practically naked. On the neck, a single label, incorporating 3D embossing, nano embossing and Kurz’s micro embossing, creates a multi-dimensional whole that enhances every detail of the graphic design. The Avery Dennison R Evora Blanc paper on which it is printed evokes the marine universe with its texture, similar to that of the ropes used on boats.
Client
Avery Dennison/Estal/Kurz
Work
Packaging/Promotional Campaign
Sector
Confectionary
MAKE A MARK
Gin Watcher
Gin Watcher is a concept designed for Make a Mark. A pioneering innovation program led by Avery Dennison, Kurz and Estal that aims to create an inspirational platform for the Wine&Spirits category. The idea behind Gin Watcher is to help people drink in moderation. We decided to turn the message on its head and create a didactic and responsible concept that would bring an unexpected additional value.
As the gin is poured, a float inside the bottle lowers and marks on the gauge the amount of drink consumed. Gin Watcher presents the bottle, Philos de Estal, practically naked. On the neck, a single label, incorporating 3D embossing, nano embossing and Kurz’s micro embossing, creates a multi-dimensional whole that enhances every detail of the graphic design. The Avery Dennison R Evora Blanc paper on which it is printed evokes the marine universe with its texture, similar to that of the ropes used on boats.
Client
El Corte Inglés/XO
Work
Packaging
Sector
Confectionary
