GOXO FOOD AND FURIOUS
Dabiz Muñoz Delivery
Goxo, the delivery brand of chef Dabiz Muñoz, required a redesign of its identity to bring to the public the hedonistic, creative, transgressive and gourmet proposal of one of the best chefs in the world. The chef’s personality, creativity, innovation and transgression are the inspiration for the proposal to take the brand to a higher segment of the market. Goxo is Food and Furious.
Goxo puts on the helmet of the best chef in the world to take his dishes home. And what would Dabiz’s motorcycle helmet look like? Obviously with a crest, full of studs, black and very connected to the chef’s personality and attitude. This is the first element of the brand. The second element is the wordmark which, like the chef, is versatile, changeable, playful and unexpected. It takes on a multitude of shapes and adapts to spaces and forms in an agile and intelligent way.
With Goxo’s packaging design we faced three challenges: first, the multitude of formats, one for each dish; second, a dynamic menu, dishes come and go very quickly, which until now meant that specific packaging had to be designed; and third, many dishes suffered from movement during the journey from Goxo’s kitchens to the home.
Our solution was to optimize formats to the maximum, designing multi-purpose packages that can be used with different dishes on the menu. Now Dabiz Muñoz’s new creations can be incorporated without the need to design and manufacture a new package for each new recipe. This has meant savings in materials and costs; and an improvement in logistics and shipment preparation processes. And finally, we carried out a size study of the containers to ensure that they all fit together as a solid block, resistant to the possible ups and downs of the trip. The Goxo containers interact and fit together perfectly ordered as if they had come out of Marie Kondo’s mind or if it were a Tetris game.
Client
Goxo
Work
Branding y packaging
Awards
Best!N Food Silver 2024
Date
2024
Sector
Delivery
GOXO FOOD AND FURIOUS
Dabiz Muñoz Delivery
Goxo, the delivery brand of chef Dabiz Muñoz, required a redesign of its identity to bring to the public the hedonistic, creative, transgressive and gourmet proposal of one of the best chefs in the world. The chef’s personality, creativity, innovation and transgression are the inspiration for the proposal to take the brand to a higher segment of the market. Goxo is Food and Furious.
Goxo puts on the helmet of the best chef in the world to take his dishes home. And what would Dabiz’s motorcycle helmet look like? Obviously with a crest, full of studs, black and very connected to the chef’s personality and attitude. This is the first element of the brand. The second element is the wordmark which, like the chef, is versatile, changeable, playful and unexpected. It takes on a multitude of shapes and adapts to spaces and forms in an agile and intelligent way.
With Goxo’s packaging design we faced three challenges: first, the multitude of formats, one for each dish; second, a dynamic menu, dishes come and go very quickly, which until now meant that specific packaging had to be designed; and third, many dishes suffered from movement during the journey from Goxo’s kitchens to the home.
Our solution was to optimize formats to the maximum, designing multi-purpose packages that can be used with different dishes on the menu. Now Dabiz Muñoz’s new creations can be incorporated without the need to design and manufacture a new package for each new recipe. This has meant savings in materials and costs; and an improvement in logistics and shipment preparation processes. And finally, we carried out a size study of the containers to ensure that they all fit together as a solid block, resistant to the possible ups and downs of the trip. The Goxo containers interact and fit together perfectly ordered as if they had come out of Marie Kondo’s mind or if it were a Tetris game.
Cliente: Goxo
Work: Branding y packaging
Año: 2024
Sector: Delivery
Awards: Best!N Food Silver 2024
