AVERY DENNISON
Honeysty
Honesty is the leitmotiv that inspires this project for which we rescued and updated the character of the tale of ‘Pinocchio’. ‘Honeysty’ is a scented candle that puts the focus on the need to improve mental health, increasing self-esteem and reaffirming the authenticity and uniqueness of each person.
Rethinking: Honesty can take you far. Don’t let TikTok and Instagram trends lead your way. Let your conscience guide you to change the ending of the story. Be honest with yourself. Be who you really are.
A play on words is the key to ‘Honeysty’, a honey-scented candle with a wooden wick whose double-boxed case allows us to play with the size of its nose, which grows as you open it. For the printing of this box we used a multilevel embossing that enhances and gives volume to the illustration, achieving a 3D effect that stands out to the touch and details in gold stamping both on the outside and inside. In addition to this technical innovation, we used a label with a velvet feel and another made with lemon peel waste; while a large cork lid crowns the painted glass container.
Pinocchio’ is part of the ‘Once upon a time’ project to inspire brands and creatives through technical innovation and social commitment, revising messages to achieve a fairer and more egalitarian coexistence.
Once upon a time… a better world.
Learn more: www.onceuponatime-beauty.com
Client
Avery Dennison
Work
Branding & Packaging
Awards
People’s Choice Pentawards 2023
Sector
Beauty
AVERY DENNISON
Honeysty
Honesty is the leitmotiv that inspires this project for which we rescued and updated the character of the tale of ‘Pinocchio’. ‘Honeysty’ is a scented candle that puts the focus on the need to improve mental health, increasing self-esteem and reaffirming the authenticity and uniqueness of each person.
Rethinking: Honesty can take you far. Don’t let TikTok and Instagram trends lead your way. Let your conscience guide you to change the ending of the story. Be honest with yourself. Be who you really are.
A play on words is the key to ‘Honeysty’, a honey-scented candle with a wooden wick whose double-boxed case allows us to play with the size of its nose, which grows as you open it. For the printing of this box we used a multilevel embossing that enhances and gives volume to the illustration, achieving a 3D effect that stands out to the touch and details in gold stamping both on the outside and inside. In addition to this technical innovation, we used a label with a velvet feel and another made with lemon peel waste; while a large cork lid crowns the painted glass container.
Pinocchio’ is part of the ‘Once upon a time’ project to inspire brands and creatives through technical innovation and social commitment, revising messages to achieve a fairer and more egalitarian coexistence.
Once upon a time… a better world.
Client
Avery Dennison
Work
Branding & Packaging
Sector
Beauty
Awards
People’s Choice Pentawards 2023
Learn more: www.onceuponatime-beauty.com
Once upon a time. beauty from a new point of view
Honeysty can take you far. Don't let TikTok and Instagram trends lead your way. Let your conscience guide you to change the ending of the story. Be honest with yourself. Be who you really are.
RETHINKING PINOCCHIO
