AVERY DENNISON
Huff & Puff
Inspired by the story of ‘The Three Little Pigs’, we launch to society a message of tolerance and freedom to break down prejudices. Huff & Puff’ is a collection of three perfumes that aim to break down prejudices and role stereotypes that prevail even within the LGTBIQ+ community. Each perfume reaffirms the uniqueness and fights for the freedom and respect of each individual within the collective.
Rethinking: I’ll huff and I’ll puff until your prejudice crumbles. There is no single lifestyle or perspective. It’s time you start respecting and stop judging others, as they can live by their own rules. It’s time you accept the new morals.
Huff & Puff’ is technical innovation by using materials such as velvet and applying it in a different way on cases and bottles. It also explores the sensoriality of textures to reinforce the experience and feel of the product. Also for the caps of each container, which have been manufactured using high-resolution 3D printers that bring more innovation to the project.
Huff & Puff’ is part of the ‘Once upon a time’ project that seeks to inspire brands through technical innovation and social commitment, revisiting the messages that build a fairer and more equal coexistence.
Once upon a time… a better world.
Learn more: www.onceuponatime-beauty.com
Client
Avery Dennison
Work
Branding & Packaging
Awards
Bronze Pentawards 2023
Sector
Beauty
AVERY DENNISON
Huff & Puff
Inspired by the story of ‘The Three Little Pigs’, we launch to society a message of tolerance and freedom to break down prejudices. Huff & Puff’ is a collection of three perfumes that aim to break down prejudices and role stereotypes that prevail even within the LGTBIQ+ community. Each perfume reaffirms the uniqueness and fights for the freedom and respect of each individual within the collective.
Rethinking: I’ll huff and I’ll puff until your prejudice crumbles. There is no single lifestyle or perspective. It’s time you start respecting and stop judging others, as they can live by their own rules. It’s time you accept the new morals.
Huff & Puff’ is technical innovation by using materials such as velvet and applying it in a different way on cases and bottles. It also explores the sensoriality of textures to reinforce the experience and feel of the product. Also for the caps of each container, which have been manufactured using high-resolution 3D printers that bring more innovation to the project.
Huff & Puff’ is part of the ‘Once upon a time’ project that seeks to inspire brands through technical innovation and social commitment, revisiting the messages that build a fairer and more equal coexistence.
Once upon a time… a better world.
Client
Avery Dennison
Work
Branding & Packaging
Sector
Beauty
Awards
Bronze Pentawards 2023
Learn more: www.onceuponatime-beauty.com
Once upon a time. beauty from a new point of view
There is no single lifestyle or perspective. It's time you start respecting and stop judging others, as they can live by their own rules. It's time you accept the new morals.
RETHINKING THE THREE LITTLE PIGS
