Avery Dennison
Infinity love
Innovation and the pursuit of solutions that enhance the user experience with its products and labels are in Avery Dennison’s DNA. To mark the launch of improvements to several materials in its Premium Self-Adhesive Papers division, which primarily targets the wine and spirits segment, Avery Dennison commissioned us to develop a range of creative concepts designed to inspire both brands and designers.
Avery Dennison has succeeded in developing products and labels that increase durability, enhance resistance, and provide greater stability to the paper when applying different printing techniques and special finishes.
To communicate all these improvements to its target audience, at Supperstudio we developed a creative proposal centered on the “Infinity Love” concept, connecting the technical and innovative aspects with the more emotional and sensory side.
We launched a collection of labels with very different styles and finishes—organic, vintage, pop, and more—that demonstrate to both printers and designers the real possibilities offered by the new formula created by Avery Dennison.
The improvement in the final result achieved through the use of these new materials is remarkable, not only in terms of strength and durability, but also in the enhanced textures and colors; at the same time, they facilitate the dispensing of shaped labels, among other benefits.
Client
Avery Dennison
Work
Branding
Date
2025
Sector
Premium labels
Avery Dennison
Infinity love
Innovation and the pursuit of solutions that enhance the user experience with its products and labels are in Avery Dennison’s DNA. To mark the launch of improvements to several materials in its Premium Self-Adhesive Papers division, which primarily targets the wine and spirits segment, Avery Dennison commissioned us to develop a range of creative concepts designed to inspire both brands and designers.
Avery Dennison has succeeded in developing products and labels that increase durability, enhance resistance, and provide greater stability to the paper when applying different printing techniques and special finishes.
To communicate all these improvements to its target audience, at Supperstudio we developed a creative proposal centered on the “Infinity Love” concept, connecting the technical and innovative aspects with the more emotional and sensory side.
We launched a collection of labels with very different styles and finishes—organic, vintage, pop, and more—that demonstrate to both printers and designers the real possibilities offered by the new formula created by Avery Dennison.
The improvement in the final result achieved through the use of these new materials is remarkable, not only in terms of strength and durability, but also in the enhanced textures and colors; at the same time, they facilitate the dispensing of shaped labels, among other benefits.
Client
Avery Dennison
Work
Branding
Date
2025
Sector
Premium labels
Awards
Silver Pentawards 2025.
Gold Vertex Package.
Goods 2025.
Silver Vertex New Brand 2025.
