ISLENA
The Beat of Ibiza
The design had to convey the spirit of Ibiza, one of the most famous islands in the Mediterranean. So we decided to pay tribute to the hippie, hedonistic and psychedelic aesthetics, taking inspiration from the ‘Flower Power’ universe both for its brand and its packaging -the main asset of the brand-.
The family is born with two differentiated products. On the one hand, Islena ‘Happy Beer’ and on the other, Islena Blue ‘Hippie Flavour’. Different but with the same Ibizan character. The result is a fresh, free and sexy image that recovers the pulse of the famous Mediterranean island and hides a surprise: the use of a photoluminescent ink that glows in the dark and makes the packaging more attractive in bars and nightclubs.
Client
Vantguard
Sector
Beverages
Awards
Shortlist Pentawards 2022
ISLENA
The Beat of Ibiza
The design had to convey the spirit of Ibiza, one of the most famous islands in the Mediterranean. So we decided to pay tribute to the hippie, hedonistic and psychedelic aesthetics, taking inspiration from the ‘Flower Power’ universe both for its brand and its packaging -the main asset of the brand-.
The family is born with two differentiated products. On the one hand, Islena ‘Happy Beer’ and on the other, Islena Blue ‘Hippie Flavour’. Different but with the same Ibizan character. The result is a fresh, free and sexy image that recovers the pulse of the famous Mediterranean island and hides a surprise: the use of a photoluminescent ink that glows in the dark and makes the packaging more attractive in bars and nightclubs.
Client
Vantguard
Sector
Beverages
Awards
Shortlist Pentawards 2022
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