MAHOU
Love at First Mixta
Mahou needs to redesign the identity and packaging of Mixta, its lemon flavoured drink with a touch of beer. Launched in 2005, it was time to update its visual codes to reposition it for 2025, expand the market and attract new consumers. For the branding restyling Supperstudio focused on the attributes of this brand to create a differentiating identity.
Its refreshing lemon flavour, the touch of Mahou beer, its connection with the beer brand and its low alcohol content (0.9%) were attributes that served as a starting point for defining the packaging architecture and the assets on which to build the restyling of Mixta’s branding.
Stronger lettering, a red dot and a more lively and refined colour palette give the brand a more contemporary look, without breaking with its previous graphic structure. The diagonal layout of the brand allows it to be stressed by increasing its size to the maximum allowed by the format, and embracing the packaging to achieve a bold effect.
Bring a Mixta touch to the summer!
Client
Mahou
Work
Branding & Packaging
Date
2025
Sector
Beverages
MAHOU
Love at First Mixta
Mahou needs to redesign the identity and packaging of Mixta, its lemon flavoured drink with a touch of beer. Launched in 2005, it was time to update its visual codes to reposition it for 2025, expand the market and attract new consumers. For the branding restyling Supperstudio focused on the attributes of this brand to create a differentiating identity.
Its refreshing lemon flavour, the touch of Mahou beer, its connection with the beer brand and its low alcohol content (0.9%) were attributes that served as a starting point for defining the packaging architecture and the assets on which to build the restyling of Mixta’s branding.
Stronger lettering, a red dot and a more lively and refined colour palette give the brand a more contemporary look, without breaking with its previous graphic structure. The diagonal layout of the brand allows it to be stressed by increasing its size to the maximum allowed by the format, and embracing the packaging to achieve a bold effect.
Bring a Mixta touch to the summer!
Client
Maho
Work
Branding & Packaging
Date
2025
Sector
Beverages
