POMPADOUR
Nattan, works naturally
The veteran Spanish brand Pompadour, a leader in the production of teas and infusions, aims to connect with a younger audience and offer a broader range of wellness-focused products. To achieve this, it launches Nattan, a brand that will live in a 100% digital environment and is designed to support daily self-care in a natural and holistic way.Our packaging proposal focuses on responding to the brand’s purpose, making wellness simple and accessible.
+ INFO
Nattan’s concept is clear and straightforward, supported by concise copy that helps consumers choose among seven self-care rituals, each designed to address a specific function: Boost & Burn, Purifying Detox, Radiant Skin, Energy & Focus, Deep Sleep, Better Digestion, and Stress-Free Body & Mind.
The definition of a strong packaging architecture and the choice of a soft color palette are two fundamental elements that allow the brand to connect intuitively with consumers in a calm and natural way, guiding them through each ritual. Each side of the pack carefully organizes and highlights the most relevant information, emphasizing the blend of herbs with science-backed, cutting-edge ingredients such as adaptogens, prebiotics and probiotics, antioxidants, vitamins, and minerals.
Nattan works naturally.
Cliente
Pompadour
Work
Packaging
Date
2025
Sector
Infusions and dietary supplements
POMPADOUR
Nattan, works naturally
The veteran Spanish brand Pompadour, a leader in the production of teas and infusions, aims to connect with a younger audience and offer a broader range of wellness-focused products. To achieve this, it launches Nattan, a brand that will live in a 100% digital environment and is designed to support daily self-care in a natural and holistic way.Our packaging proposal focuses on responding to the brand’s purpose, making wellness simple and accessible.
+ INFO
Nattan’s concept is clear and straightforward, supported by concise copy that helps consumers choose among seven self-care rituals, each designed to address a specific function: Boost & Burn, Purifying Detox, Radiant Skin, Energy & Focus, Deep Sleep, Better Digestion, and Stress-Free Body & Mind.
The definition of a strong packaging architecture and the choice of a soft color palette are two fundamental elements that allow the brand to connect intuitively with consumers in a calm and natural way, guiding them through each ritual. Each side of the pack carefully organizes and highlights the most relevant information, emphasizing the blend of herbs with science-backed, cutting-edge ingredients such as adaptogens, prebiotics and probiotics, antioxidants, vitamins, and minerals.
Nattan works naturally.
Cliente
Pompadour
Work
Packaging
Sector
Infusions and dietary supplements
Date
2025
