El CORTE INGLÉS
Naturally infused
El Corte Inglés needed to update the packaging for its wide range of herbal teas. In response to the brief, we developed a creative concept that not only enhances the visual narrative on the shelf through its packaging, but also creates a powerful standout in its stores.
The result is a coherent and harmonious family, where each reference has a different graphic solution that highlights its uniqueness while playing with common assets that give the range a global identity. This packaging manages to convey confidence, naturalness, and proximity, allowing the brand to approach the consumer with a fresh and contemporary tone.
The selection of colors, the treatment of graphic resources, and clear and concise descriptors make it easy to navigate this family of up to 13 herbal teas.
Client
El Corte Inglés
Work
Packaging.
Date
2024
Sector
Food
Awards
Gold Vertex Awards 2025 & Bronze Pentawards 2025
El CORTE INGLÉS
Naturally infused
El Corte Inglés needed to update the packaging for its wide range of herbal teas. In response to the brief, we developed a creative concept that not only enhances the visual narrative on the shelf through its packaging, but also creates a powerful standout in its stores.
The result is a coherent and harmonious family, where each reference has a different graphic solution that highlights its uniqueness while playing with common assets that give the range a global identity. This packaging manages to convey confidence, naturalness, and proximity, allowing the brand to approach the consumer with a fresh and contemporary tone.
The selection of colors, the treatment of graphic resources, and clear and concise descriptors make it easy to navigate this family of up to 13 herbal teas.
Client
El Corte Inglés
Work
Packaging
Date
2024
Sector
Food
Awards
Gold Vertex Awards 2025 & Bronze Pentawards 2025
