AVERY DENNISON

Only for your eyes

Something as simple as going to the supermarket is difficult for a visually impaired person. Only for your eyes invites us to put ourselves in their shoes. This concept designed for a Cold Brew Coffee puts us for a moment on the other side and draws attention to the situation faced every day by 2.2 billion people with some kind of visual impairment according to the WHO (World Health Organization).  Only for your eyes is part of Build your brand, Avery Dennison’s campaign to inspire through packaging to build brands with values.

Build your brand is a campaign for the launch of R Collection, Avery Dennison’s sustainable label range.

This concept is made with R Naturel Blanc paper made from 100% recycled fibres.  The embossing together with stamping and screen-print varnish allows for the creation of the phrase Only for your eyes in Braille.

Client
Avery Dennison

Work
Packaging

Awards Pentawards 2021 Gold. Marking Awards 2022 Date 2021

AVERY DENNISON

Only for your eyes

Something as simple as going to the supermarket is difficult for a visually impaired person. Only for your eyes invites us to put ourselves in their shoes. This concept designed for a Cold Brew Coffee puts us for a moment on the other side and draws attention to the situation faced every day by 2.2 billion people with some kind of visual impairment according to the WHO (World Health Organization).  Only for your eyes is part of Build your brand, Avery Dennison’s campaign to inspire through packaging to build brands with values.

Build your brand is a campaign for the launch of R Collection, Avery Dennison’s sustainable label range.

This concept is made with R Naturel Blanc paper made from 100% recycled fibres.  The embossing together with stamping and screen-print varnish allows for the creation of the phrase Only for your eyes in Braille.

Client
Avery Dennison

Work
Packaging

Awards
Pentawards 2021 Gold.
Marking Awards 2022

Date
2021

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Only four your eyes

La Organización Mundial de la Salud estima que en el mundo hay 285 millones de personas que padecen algún tipo de discapacidad visual. Tareas cotidianas como ir a la compra, elegir e informarse sobre los productos que van a consumir es para muchos todo un reto.
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