AVERY DENNISON
Only for your eyes
Something as simple as going to the supermarket is difficult for a visually impaired person. Only for your eyes invites us to put ourselves in their shoes. This concept designed for a Cold Brew Coffee puts us for a moment on the other side and draws attention to the situation faced every day by 2.2 billion people with some kind of visual impairment according to the WHO (World Health Organization). Only for your eyes is part of Build your brand, Avery Dennison’s campaign to inspire through packaging to build brands with values.
Build your brand is a campaign for the launch of R Collection, Avery Dennison’s sustainable label range.
This concept is made with R Naturel Blanc paper made from 100% recycled fibres. The embossing together with stamping and screen-print varnish allows for the creation of the phrase Only for your eyes in Braille.
Client
Avery Dennison
Work
Packaging
AVERY DENNISON
Only for your eyes
Something as simple as going to the supermarket is difficult for a visually impaired person. Only for your eyes invites us to put ourselves in their shoes. This concept designed for a Cold Brew Coffee puts us for a moment on the other side and draws attention to the situation faced every day by 2.2 billion people with some kind of visual impairment according to the WHO (World Health Organization). Only for your eyes is part of Build your brand, Avery Dennison’s campaign to inspire through packaging to build brands with values.
Build your brand is a campaign for the launch of R Collection, Avery Dennison’s sustainable label range.
This concept is made with R Naturel Blanc paper made from 100% recycled fibres. The embossing together with stamping and screen-print varnish allows for the creation of the phrase Only for your eyes in Braille.
Client
Avery Dennison
Work
Packaging
Awards
Pentawards 2021 Gold.
Marking Awards 2022
Date
2021
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