AVERY DENNISON
Peter Punk
Peter Pan, the famous character who doesn’t want to grow up and belong to the world of adults, is the inspiration for this product that promises to help you maintain a youthful look. ´Peter Punk’ is a hair styling wax for a rebellious and punk style. Age is just a number and attitude is a philosophy of life.
Rethinking: It is time to leave stereotypes and prejudices behind. Maybe it is not so bad to look at the world with a rebellious spirit and a desire to live new experiences, to learn, to discover. As the song says: Forever young I want to be.
The image of ‘Peter Punk’ is powerful, transgressive and rebellious. It incorporates many elements and icons of the punk movement such as leather, studs, spray paint or ultra bright and flashy colors. In this concept, the closure of the bottle stands out, for which we developed a trompe l’oeil of a spiked necklace.
Peter Punk’ is part of the ‘Once upon a time’ project that seeks to inspire brands, agencies and designers in new uses and applications of materials, as well as to raise awareness and sensitize about different issues of social interest.
Once upon a time… a better world.
Learn more: www.onceuponatime-beauty.com
Client
Avery Dennison
Work
Branding & Packaging
Date
2023
Sector
Beauty
AVERY DENNISON
Peter Punk
Peter Pan, the famous character who doesn’t want to grow up and belong to the world of adults, is the inspiration for this product that promises to help you maintain a youthful look. ´Peter Punk’ is a hair styling wax for a rebellious and punk style. Age is just a number and attitude is a philosophy of life.
Rethinking: It is time to leave stereotypes and prejudices behind. Maybe it is not so bad to look at the world with a rebellious spirit and a desire to live new experiences, to learn, to discover. As the song says: Forever young I want to be.
The image of ‘Peter Punk’ is powerful, transgressive and rebellious. It incorporates many elements and icons of the punk movement such as leather, studs, spray paint or ultra bright and flashy colors. In this concept, the closure of the bottle stands out, for which we developed a trompe l’oeil of a spiked necklace.
Peter Punk’ is part of the ‘Once upon a time’ project that seeks to inspire brands, agencies and designers in new uses and applications of materials, as well as to raise awareness and sensitize about different issues of social interest.
Once upon a time… a better world.
Client
Avery Dennison
Work
Branding & Packaging
Sector
Beauty
Date
2023
Learn more: www.onceuponatime-beauty.com
Once upon a time. beauty from a new point of view
It is time to leave stereotypes and prejudices behind. Maybe it’s not so badto look at the world with a rebellious spirit and a desire to live new experiences, to learn, to discover. As the song says: Forever young I want to be.
RETHINKING Peter PAN
