XO
Happig Xmas
With the launch of two new Roscones de Reyes under the XO brand, chef Dabiz Muñoz commissioned us to design a concept capable of connecting with his imaginary and creativity. The flying pigs, one of the icons of his visual universe, become the protagonists of the new identity in which the product is directly linked to the brand, creating a new denomination: Roxcón.
Client
El Corte Inglés
Work
Packaging
Date
2021
Sector
Confectionary
Awards
Vertex Awards 2022 Gold.
Best!n Food 2022 Bronze.
XO
Happig Xmas
With the launch of two new Roscones de Reyes under the XO brand, chef Dabiz Muñoz commissioned us to design a concept capable of connecting with his imaginary and creativity. The flying pigs, one of the icons of his visual universe, become the protagonists of the new identity in which the product is directly linked to the brand, creating a new denomination: Roxcón.
A design with three fundamental ingredients: the flying pigs, the new name and the use of colour. The XO Roscones de Reyes include two varieties: Cocoa with toffee and biscuit crumbs and Violets with ginger and hibiscus.
Client
El Corte Inglés
Work
Packaging
Date
2021
Sector
Confectionary
Awards
Vertex Awards 2022 Gold.
Best!n Food 2022 Bronze.
