AQUA PORTIMAO

Sabe a mar

The Aqua Portimão shopping center in Algarve (Portugal) wants to launch its canned food brand ‘Sabe a mar’ to pay tribute to Portuguese gastronomic culture. Its first product: a limited edition of canned sardines. And our challenge: to create a packaging with a fresh and modern image that would attract the interest of young people.

Calligraphy and watercolors take us to that marine world and evoke the artisanal character with which the product is made, highlighting its complementary ingredient. A tribute to one of the most characteristic products of Portugal’s gastronomic culture.

Client
Aqua Portimao

Work
Branding & Packaging

Date
2023

Awards
Silver Pentawards 2023.

AQUA PORTIMAO

Sabe a mar

The Aqua Portimão shopping center in Algarve (Portugal) wants to launch its canned food brand ‘Sabe a mar’ to pay tribute to Portuguese gastronomic culture. Its first product: a limited edition of canned sardines. And our challenge: to create a packaging with a fresh and modern image that would attract the interest of young people.

Calligraphy and watercolors take us to that marine world and evoke the artisanal character with which the product is made, highlighting its complementary ingredient. A tribute to one of the most characteristic products of Portugal’s gastronomic culture.

Cliente: Aqua Portimao

Work: Branding & Packaging

Date: 2023

Sector: Food

Awards: Silver Pentawards 2023.