SANTAGLORIA
A charming personality
More than 50 years ago, Santagloria revolutionized the concept of traditional bakeries by integrating a café service designed as a meeting place into the same space. The task of updating its branding and packaging gave us the opportunity to develop a storytelling around which we built a charming and genuine personality that connects with today’s consumers.
To create Santagloria’s visual identity, we turned our attention to the woman who inspired its name and played with the literal meaning of this naming. As part of the brand’s new narrative, we developed a series of illustrations in collaboration with Valencian artist Ricard Jorge, thus turning Santagloria into a baker, pastry chef, barista… and a powerful asset capable of clearly conveying the brand’s value proposition: more human and approachable.
Around this character, we created an entire visual system and packaging architecture, which we reinforced with a new color palette. A bright and vibrant blue helps Santagloria stand out and shine like a true star.
Client
Santagloria
Work
Branding & Packaging
Date
2025
Sector
Horeca
SANTAGLORIA
A charming personality
More than 50 years ago, Santagloria revolutionized the concept of traditional bakeries by integrating a café service designed as a meeting place into the same space. The task of updating its branding and packaging gave us the opportunity to develop a storytelling around which we built a charming and genuine personality that connects with today’s consumers.
To create Santagloria’s visual identity, we turned our attention to the woman who inspired its name and played with the literal meaning of this naming. As part of the brand’s new narrative, we developed a series of illustrations in collaboration with Valencian artist Ricard Jorge, thus turning Santagloria into a baker, pastry chef, barista… and a powerful asset capable of clearly conveying the brand’s value proposition: more human and approachable.
Around this character, we created an entire visual system and packaging architecture, which we reinforced with a new color palette. A bright and vibrant blue helps Santagloria stand out and shine like a true star.
Client
Santagloria
Work
Branding & Packaging
Date
2025
Sector
Horeca
