STARBUCKS
Born by
the sea
Starbucks’ launches a new range of snacks under its own brand for the Spanish and Portuguese markets. In order to face this challenge, they were looking for a new design, attractive for home-made chips and reflecting the quality and values of ‘Starbucks’.
Big waves and stripes of marine inspiration flood the packaging to transmit the main attribute of the product, the sea salt with which the potatoes are made.
Colour is the tool that clarifies and differentiates the two flavours: green for the potatoes with olive oil and blue for the potatoes with pepper and Modena balsamic oil.
‘Starbucks’ expands its product portfolio with its brand and offers its consumers a unique and exclusive assortment.
Client
Starbucks
Sector
Food
Awards
Pentawards 2018, Bronze
Arca selection 2020
Best Awards 2018, Bronze
STARBUCKS
Born by
the sea
Starbucks’ launches a new range of snacks under its own brand for the Spanish and Portuguese markets. In order to face this challenge, they were looking for a new design, attractive for home-made chips and reflecting the quality and values of ‘Starbucks’.
Big waves and stripes of marine inspiration flood the packaging to transmit the main attribute of the product, the sea salt with which the potatoes are made.
Colour is the tool that clarifies and differentiates the two flavours: green for the potatoes with olive oil and blue for the potatoes with pepper and Modena balsamic oil.
‘Starbucks’ expands its product portfolio with its brand and offers its consumers a unique and exclusive assortment.
Client
Starbucks
Sector
Food
Awards
Pentawards 2018, Bronze
Arca selection, 2020
Best Awards 2018, Bronze
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