ANUARIO DEL CLUB DE CREATIVIDAD 2025
The harvest of the year
When the Club de Creatividad challenged us to design and develop its 2025 Yearbook, we knew that our concept had to connect editorial design and packaging design. The c de c briefing highlighted the powerful idea of collaboration as one of the pillars of the advertising industry. Collaboration was also the backbone of our proposal, in which we brought together the talent and capabilities of our ecosystem to create, design, and produce the best of Spanish creativity in 2M25.
We celebrate the harvest of Spanish creativity with a collection of six wines that illustrate six different covers of the 2025 Yearbook. With them, we toast the best creativity of the year and build a narrative that transcends the covers and guides the portraits of this edition’s jury members and sections.
The concept was produced in collaboration with Bodega Coviñas Coop. V. and The Mushroom Company illustration agency with illustrators Enisaurus, Gregori Saavedra, Kiikii Jova, Marta Zafra, Maru Godas, and Ricard Jorge; Rivercap, with the wine capsules; and Etinsa, with the printing of Avery Dennison adhesive labels using Kurz tools. All of this was photographed by Paco Arará for the covers and Antón Goiri for the portraits of the judges.
Client
Club de Creatividad
Work
Branding, packaging and editorial design
Date
2025
ANUARIO DEL CLUB DE CREATIVIDAD 2025
The harvest of the year
When the Club de Creatividad challenged us to design and develop its 2025 Yearbook, we knew that our concept had to connect editorial design and packaging design. The c de c briefing highlighted the powerful idea of collaboration as one of the pillars of the advertising industry. Collaboration was also the backbone of our proposal, in which we brought together the talent and capabilities of our ecosystem to create, design, and produce the best of Spanish creativity in 2M25.
We celebrate the harvest of Spanish creativity with a collection of six wines that illustrate six different covers of the 2025 Yearbook. With them, we toast the best creativity of the year and build a narrative that transcends the covers and guides the portraits of this edition’s jury members and sections.
The concept was produced in collaboration with Bodega Coviñas Coop. V. and The Mushroom Company illustration agency with illustrators Enisaurus, Gregori Saavedra, Kiikii Jova, Marta Zafra, Maru Godas, and Ricard Jorge; Rivercap, with the wine capsules; and Etinsa, with the printing of Avery Dennison adhesive labels using Kurz tools. All of this was photographed by Paco Arará for the covers and Antón Goiri for the portraits of the judges.
Client
Club de Creatividad
Work
Branding, packaging and editorial design
Date
2025
