XO
Sweet story
Traditional sweet shops inspire the identity of chef Dabiz Muñoz’s first range of turrones. The TURRÓNXO lettering, which combines the brand and helps to identify the category and the product, and the visual denominations are the protagonists of this design that takes us to a world of fantasy and seduction full of bright colors.
The visual denominations allow the buyer to identify the four varieties of the collection in an easy and different way: popcorn nougat, Pedroche cheesecake, roscón de reyes or milk with cereals. In addition to the cases of each reference, we also designed a gift box with the four varieties for those with a sweet tooth, which we call TURRÓNXO Mad Collection.
Client
El Corte Inglés / XO
Awards
Vertex Awards 2022, Gold
Best!N Food 2022, Gold
Best Branding Award
XO
Sweet story
Traditional sweet shops inspire the identity of chef Dabiz Muñoz’s first range of turrones. The TURRÓNXO lettering, which combines the brand and helps to identify the category and the product, and the visual denominations are the protagonists of this design that takes us to a world of fantasy and seduction full of bright colors.
The visual denominations allow the buyer to identify the four varieties of the collection in an easy and different way: popcorn nougat, Pedroche cheesecake, roscón de reyes or milk with cereals. In addition to the cases of each reference, we also designed a gift box with the four varieties for those with a sweet tooth, which we call TURRÓNXO Mad Collection.
Client
El Corte Inglés / XO
Awards
Vertex Awards 2022, Gold
Best!N Food 2022, Gold
Best Branding Award
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