VASCOLAC KÉFIR

More natural
tastes better

For the packaging identity of Vascolac’s kefir, made with fresh cow’s milk, we used two assets to attract the consumer’s attention, connect with its natural origin and build the storytelling of this range. The first, a typographic game where we included the cow’s tail in the capitular letter. And the second, a background print inspired by the product’s Bulgarian origins. Elements that give personality and add a nice touch to this range.
The redesign of the Vascolac portfolio could not miss a new image for its Kefir. A product that the Basque company elaborates with great care with fresh cow’s milk, fermented between 20-24 hours with kefir ferments. Because more natural tastes better.

Client
Vascolac

Date
2001

Sector
Dairy

VASCOLAC KÉFIR

More natural
tastes better

For the packaging identity of Vascolac’s kefir, made with fresh cow’s milk, we used two assets to attract the consumer’s attention, connect with its natural origin and build the storytelling of this range. The first, a typographic game where we included the cow’s tail in the capitular letter. And the second, a background print inspired by the product’s Bulgarian origins. Elements that give personality and add a nice touch to this range.

The redesign of the Vascolac portfolio could not miss a new image for its Kefir. A product that the Basque company elaborates with great care with fresh cow’s milk, fermented between 20-24 hours with kefir ferments. Because more natural tastes better.

Client
Vascolac

Date
2001

Sector
Dairy