VASCOLAC
As natural as life itself
The generational change in the Basque dairy company Vascolac drives a renewal of both its brand and its product portfolio to connect with a younger and more pragmatic public. As inspiration for the brand we took the image of one of the most recognized elements of Basque culture, the ‘Lauburu’, a four-headed symbol that represents good omen and the sun.
And in its packaging, the image of a cow, made with charcoal, observes the consumer and plays at occupying the different sides of the package. This allows the product to be shown in a playful and special way. Different color bands help to differentiate the different types of milk from local farmers.
Client
Vascolac
Sector
Dairy
Awards
Best!N Food 2022, Bronze
Pentawards 2022, Bronze
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VASCOLAC
As natural as life itself
The generational change in the Basque dairy company Vascolac drives a renewal of both its brand and its product portfolio to connect with a younger and more pragmatic public. As inspiration for the brand we took the image of one of the most recognized elements of Basque culture, the ‘Lauburu’, a four-headed symbol that represents good omen and the sun.
And in its packaging, the image of a cow, made with charcoal, observes the consumer and plays at occupying the different sides of the package. This allows the product to be shown in a playful and special way. Different color bands help to differentiate the different types of milk from local farmers.
Client
Vascolac
Sector
Dairy
Awards
Best!N Food 2022, Bronze
Pentawards 2022, Bronze
