WONDERCAN
We can change
the world
Wondercan is attitude and commitment. Each can hides a message and a story about a topic of interest for the millennial target, such as feminism or sexual diversity. Augmented reality gives a new dimension to the packaging and the possibility to discover the different stories that appear on the can.
The client, with a significant portfolio of products and brands within the «Wine & spirits» category, wanted to launch a new brand and line of Hard seltzer to connect with a young audience that is not only looking for a refreshing drink with a touch of alcohol, but also identifies with trends and causes that contribute to improving the world.
Client
Global Premium Brands
Awards
Pentawards Nomination 2022
WONDERCAN
We can change
the world
Wondercan is attitude and commitment. Each can hides a message and a story about a topic of interest for the millennial target, such as feminism or sexual diversity. Augmented reality gives a new dimension to the packaging and the possibility to discover the different stories that appear on the can.
The client, with a significant portfolio of products and brands within the «Wine & spirits» category, wanted to launch a new brand and line of Hard seltzer to connect with a young audience that is not only looking for a refreshing drink with a touch of alcohol, but also identifies with trends and causes that contribute to improving the world.
Client
Global Premium Brands
Awards
Pentawards Nomination 2022
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